Meet our feature store of the month – A Bun in the Oven.

What’s hot at Florida’s A Bun in the Oven? Cake.

Our new Cake Collection bags are one of the store’s best sellers according to owner Darla. “It’s easy to sell these bags like they are hot out of the oven when you love them just as much as your customers do! Not only are they unique, I also believe that the Cake Collection is more practical and provides more storage than the other diaper bags on the market. Plus it comes with all sorts of goodies in the bag! We find these bags to be the premier bag in our store.”

Learn more about this Bradenton, Florida baby boutique by reading this month’s Featured Store interview.

Meet our feature store of the month – Mulberry Road.

Customer favorites at this Boston baby boutique? Owner Sandy Nelson gives us the top five must-haves for Bostonian moms.

1. The Petunia Glazed Cross Town Clutch – Mom’s and gift givers alike love the functionality of the new glazed fabric, the price point is excellent, and the design is truly unique
2. See Kai Run Shoes – The soles are very flexible for developing toddler feet and the styles are a perfect balance of sophistication and whimsy. They don’t look too “baby” and not too “grown-up”.
3. Oopsy Daisy Artwork – Artwork that will work for any and every nursery. Many customers love the option to personalize their selected pieces too. Quality is excellent and shipping takes only 2-3 weeks.
4. Jelly Cat Stuffed Animals – Incredibly cuddly and endearing characters that make customers want to collect them all.
5. Angel Bear Blankies – I can’t stock enough of these cute animal security blankies. Parents need back-ups and back-ups to keep their baby smiling.

Read more about Mulberry Road and the fortuitous Sunday shopping trip that led Sandy Nelson to leave her job in advertising and become the owner of one of Boston’s busiest baby boutiques in this month’s Featured Store interview.

Meet our Featured Store of the month… Serendipity Baby & Co.

We asked founder and owner Krista about her Georgia-based boutique.

What prompted you to open Serendipity Baby & Co.?
I opened Serendipity Baby & Co.on a whim—I had such a rewarding experience decorating the nursery and planning for the arrival of my son, I wanted to bring that same enthusiasm into a retail environment.

What are the hottest items right now?
1. Dressy clothing (all ages)–Easter is March 23rd, early this year!
2. Shower gifts–silver rattles and cups, diaper bags (PPB, of course), pearl bracelets–people want to give gifts that last and will get a lot of use!
3. Baby books–no matter how busy a Mother’s life gets, this is still a staple of any new baby!
4. Upholstered gliders–once you sit in one, you have to have one!
5. Custom crib linens and accessories–the choices are endless, and customers love to be a part of the design process!

Read the entire interview here and be sure to check out Serendipity Baby & Co. online or the next time you’re in Peachtree, Georgia.